Conduct Market Research To Avoid
"Ugly Baby Syndrome"
Starting a business without doing market research is like stepping out onto a tightrope without bothering to check the tightness of the knots that are holding the rope in place. You're halfway across when the knots loosen, the rope wobbles; you lose your balance, and fall to the ground with a splat.
It's odd how many of my business analogies end in the horrific death of the entrepreneur. It's odder still that conducting market research is something many entrepreneurs either forget to do or more often than not, choose to ignore.
The problem is they're afraid their market research will tell them what they don't want to know, i.e. their big idea - their baby - ain't so cute after all. They become victims of what I call: "Ugly Baby Syndrome."
eBay Changes The Rules On Digital
Downloads Again
Well, folks, eBay has done it again. You hear those beeps? That's the sound of eBay backing up.
Just when you thought eBay was FINALLY catching up with every other website on the planet by allowing the sale of downloadable products they decide to toss a monkey wrench into the process with this statement that released on March 24, 2008...
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